UPDATES & INSIGHTS
Feb 08, 2012

NEWS: imc²'s Hensley Evans Talks Building Last Relationships with Consumers in PharmaVOICE

The PharmaVOICE article, "Digital Centric Patient Communications," features Hensley Evans, Chief Strategy Officer, imc² health & wellness, as she provides insight on how marketers can build lasting relationships with consumers.
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Jan 27, 2012

February 6-8, 2012
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Jan 27, 2012

NEWS: imc²'s Brady Walcott Talks Health by Numbers with PixelsandPills.com

imc²’s VP of marketing and strategic development, Brady Walcott, talks measuring personal holistic health and wellness in the Pixels and Pills article, “Health by Numbers.”
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Jan 03, 2012

NEWS: AdAge Features How Secret Found Inspiration in Perspiration

AdAge offers a case history of Procter & Gamble’s Secret antiperspirant, which shows how getting involved in bringing women’s ski-jumping to the Olympics paid big dividends for the brand.
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Jan 03, 2012

NEWS: AdAge Features imc²’s Winning Method: Marketing in the Relationship Era

Changing your marketing strategy need not ground your business. “Venn” friends and influence people using imc²’s Relationship Era approach to marketing and advertising.
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Jan 03, 2012

NEWS: AdAge’s First Issue of 2012 Features imc² CEO Doug Levy and the Dawn of the Relationship Era

Ignore the Human Element of marketing at your own peril. Forget product positioning – this is the dawn of the Relationship Era. The January 2012 issue of AdAge features imc² CEO Doug Levy explaining the Relationship Era as a new way of marketing.
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Dec 07, 2011

Hear from imc² VP of health & wellness Brady Walcott on who and what stood out at TEDMED 2011.
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Oct 13, 2011

October 25-28, 2011
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Sep 12, 2011

September 15, 2011
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Aug 29, 2011

THINKING: Facebook Commenting Policy Change

This point of view aims to provide pharmaceutical brands with an outline of the changes to the Facebook pages commenting policy, how these changes will affect social media marketing efforts, and what steps to take to maintain compliance within.
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Jul 25, 2011

August 8-10, 2011
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Jul 18, 2011

NEWS: The Growth of imc² health & wellness

Read MM&M’s article about the focus and growth of imc² health & wellness.
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Jul 18, 2011

David Garson and Nicole Rende join agency as Group Creative Director and VP, Client Services.
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Jul 18, 2011

July 28-29, 2011
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May 14, 2011

NEWS: imc²’s Lisa Flaiz Talks Privacy and Healthcare with MM&M

Read Lisa Flaiz’s insights on why the focus on privacy in the digital space may have a substantial impact on marketers.
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May 09, 2011

THINKING: Considering the Apple iPad for Pharma Marketing

Discover the best potential integration points for the Apple iPad within your pharma marketing efforts and some simple steps you can take to better evaluate its value of those efforts. Read more
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Apr 30, 2011

NEWS: MedAdNews Features imc² health & wellness in its 2011 Healthcare Communications Agencies Issue

The agency profile shares insights into the agency, including clients, work, and 2010 happenings.
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Mar 27, 2011

imc² receives an IAC Award.
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Jan 23, 2011

NEWS: Forrester's Sean Corcoran Talks Agency Evolution

In his Ad Age article "Seven Ways Agencies Must Evolve in 2011," Sean Corcoran discusses agency evolution in 2011 and calls imc² a hot commodity as one of the hottest remaining independent agencies.
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Jan 19, 2011

THINKING: Is Social Media Right for Your Healthcare Brand?

Pharmaceutical marketing and social media may seem irreconcilable; however, this approach shows how social media can achieve results. Read more
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Jan 14, 2011

NEWS: OMMA Names imc² as a Top Digital Agency in 2010

In its annual report of top digital agencies, OMMA magazine lists imc² at the No. 45 spot.
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Jan 02, 2011

NEWS: Flaiz Encourages Agencies to Adapt New Digital Trends in 2011

In the iMedia Connection blog, imc²’s Lisa Flaiz discusses how agencies must evolve in 2011 to take on new digital practices.
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Dec 14, 2010

NEWS: Flaiz Stresses Importance of Being Authentic in DTC Perspectives

imc²’s Lisa Flaiz tells marketers to focus on trust and transaction while being authentic, in the DTC Perspectives article "Marketing to the Digital Consumer."
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Dec 04, 2010

THINKING: Life After DTC Advertising

Focusing on the FDA’s increasing vigilance on DTC marketing, we look at three scenarios and discuss the best plan of action. Read more
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Dec 01, 2010

NEWS: 2011 Trend for Brands – Random Acts of Kindness

Brands take notice. imc²’s Chris Ebbesen predicts that actions will speak louder than words in 2011 in his iMedia Connection blog post.
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Nov 29, 2010

NEWS: imc² Blogger Asks, "Do Boobs Really Need This Much Support?"

imc²’s Lindsay Rose stirs up some controversy in her iMedia Connection blog about the marketing efforts around breast cancer awareness.
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Nov 06, 2010

imc² receives two Clean Air Awards.
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Oct 26, 2010

NEWS: Check Out the TEDMED 2010 Recap on iMedia Connection

imc²’s Brady Walcott provides his view on day one of the 2010 TEDMED conference in his post "TEDMED 2010 – Day 1: Focus on the miracles!"
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Oct 13, 2010

imc² receives a Groundswell Award.
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Oct 12, 2010

NEWS: Mended Hearts Website Goes Live with Help of imc²

imc²’s Weekend of Love 3 pays off for nonprofit Mended Hearts. The weekend of altruism helped the organization launch a new website with a new look and feel.
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Sep 30, 2010

NEWS: ExL’s Digital Pharma Features imc²’s Geoff McCleary’s Thoughts on Mobile, Pharma

McCleary educates his readers on what to consider and what tools are appropriate for pharma brands looking to enter the mobile space in the article “Creating Mobile Experiences for Pharma: Apps v. Web.”
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Aug 31, 2010

NEWS: imc² health & wellness’ Lisa Flaiz Answers Questions for DTC Perspectives

Flaiz answers the question, "Where do you see the biggest opportunity for pharma in the digital marketing category?" in the DTC Perspectives article “Digital Review.”
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May 26, 2010

imc² takes home three Communicator Awards.
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Mar 20, 2010

imc² receives an IAC award.
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Aug 03, 2009

imc2 receives three Interactive Media Awards.
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Mar 13, 2009

imc² receives an IAC Award.
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Feb 02, 2009

imc² receives six Horizon Interactive Awards.
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© 1995-2012 imc2, LLC. ALL RIGHTS RESERVED. TERMS & CONDITIONS | SITE MAP

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We help brands build meaningful, enduring, and profitable relationships with consumers.

 

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