NEWS: AdAge’s First Issue of 2012 Features imc² CEO Doug Levy and the Dawn of the Relationship Era
by
Sarah Marshall | Jan 03, 2012
Ignore the Human Element of marketing at your own peril. Forget product positioning – this is the dawn of the Relationship Era. The January 2012 issue of AdAge features imc² CEO Doug Levy explaining the Relationship Era as a new way of marketing.